Benson P. Shapiro

Benson P. Shapiro

4 books in the database

Books

Marketing management readingsBenson P. Shapiro

Marketing management readings

Benson P. Shapiro · 1985

Instructor's manual to accompanyBenson P. Shapiro

Instructor's manual to accompany

Benson P. Shapiro · 1977

National Account ManagementBenson P. Shapiro

National Account Management

Benson P. Shapiro · 1980

Industrial product policyBenson P. Shapiro

Industrial product policy

Benson P. Shapiro · 1976

Co-authored books and collections

Books that list Benson P. Shapiro among their authors but not as the lead author: co-written works, collections and compilations.

Business marketing strategyV. Kasturi Rangan

Business marketing strategy

V. Kasturi Rangan · 1995