Bernard Cova
Bernard Cova
7 books in the database
Books
Consumer tribesBernard Cova
Consumer tribes
Bernard Cova · 2012
Cosuming ExperienceBernard Cova
Cosuming Experience
Bernard Cova · 2006
Consuming experienceBernard Cova
Consuming experience
Bernard Cova · 2006
Project marketingBernard Cova
Project marketing
Bernard Cova · 2002
Interpretive Consumer Research. Qualitative Market ResearchBernard Cova
Interpretive Consumer Research. Qualitative Market Research
Bernard Cova · 2014
Interpretive Consumer ResearchBernard Cova
Interpretive Consumer Research
Bernard Cova · 2008
La vie sociale des marquesBernard Cova
La vie sociale des marques
Bernard Cova · 2017
Co-authored books and collections
Books that list Bernard Cova among their authors but not as the lead author: co-written works, collections and compilations.