Evert Gummesson

Evert Gummesson

7 books in the database

Books

Total relationship marketingEvert Gummesson

Total relationship marketing

Evert Gummesson · 2008

Improving the Evaluation of Scholarly WorkEvert Gummesson

Improving the Evaluation of Scholarly Work

Evert Gummesson · 2022

Total Relationship Marketing RenewedEvert Gummesson

Total Relationship Marketing Renewed

Evert Gummesson · 2018

Case Theory in Business and ManagementEvert Gummesson

Case Theory in Business and Management

Evert Gummesson · 2017

Qualitative Methods in Management ResearchEvert Gummesson

Qualitative Methods in Management Research

Evert Gummesson · 2013

2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network TheoryEvert Gummesson

2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory

Evert Gummesson · 2010

Relationship MarketingEvert Gummesson

Relationship Marketing

Evert Gummesson · 2009