Francisco J. Martínez-López

Francisco J. Martínez-López

5 books in the database

Books

Advances in Digital Marketing and eCommerceFrancisco J. Martínez-López

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López · 2024

Social Media MonetizationFrancisco J. Martínez-López

Social Media Monetization

Francisco J. Martínez-López · 2023

Advances in National Brand and Private Label MarketingFrancisco J. Martínez-López

Advances in National Brand and Private Label Marketing

Francisco J. Martínez-López · 2023

Online Brand CommunitiesFrancisco J. Martínez-López

Online Brand Communities

Francisco J. Martínez-López · 2015

Handbook of Strategic e-Business ManagementFrancisco J. Martínez-López

Handbook of Strategic e-Business Management

Francisco J. Martínez-López · 2013

Co-authored books and collections

Books that list Francisco J. Martínez-López among their authors but not as the lead author: co-written works, collections and compilations.

National Brands and Private Labels in RetailingJuan Carlos Gázquez-Abad

National Brands and Private Labels in Retailing

Juan Carlos Gázquez-Abad · 2014

Strategies for e-BusinessTawfik Jelassi

Strategies for e-Business

Tawfik Jelassi · 2014