Greg M. Allenby

Books that list Greg M. Allenby among their authors but not as the lead author: co-written works, collections and compilations.

Bayesian Statistics and MarketingPeter Rossi

Bayesian Statistics and Marketing

Peter Rossi · 2024

Perspectives on Promotion and Database MarketingRobert C. Blattberg

Perspectives on Promotion and Database Marketing

Robert C. Blattberg · 2010