Jean-Claude Usunier
12 books in the database
Books
Jean-Claude Usunier
Religion as brands
Jean-Claude Usunier · 2014
Jean-Claude Usunier

Marketing across cultures
Jean-Claude Usunier · 2013
Jean-Claude Usunier

International and cross-cultural management research
Jean-Claude Usunier · 1998
Jean-Claude Usunier

Marketing across cultures
Jean-Claude Usunier · 1996
Jean-Claude Usunier

International Marketing
Jean-Claude Usunier · 1993
Jean-Claude Usunier
About Commerce
Jean-Claude Usunier · 2026
Jean-Claude Usunier
Higher Education Business
Jean-Claude Usunier · 2024
Jean-Claude Usunier
Intercultural Business Negotiations
Jean-Claude Usunier · 2018
Jean-Claude Usunier
International and Cross-Cultural Business Research
Jean-Claude Usunier · 2017
Jean-Claude Usunier
Religions As Brands
Jean-Claude Usunier · 2016
Jean-Claude Usunier
Marketing Across Cultures EBook
Jean-Claude Usunier · 2013
Jean-Claude Usunier

Commerce entre cultures
Jean-Claude Usunier · 1992
Co-authored books and collections
Books that list Jean-Claude Usunier among their authors but not as the lead author: co-written works, collections and compilations.
Pervez N. Ghauri

International business negotiations
Pervez N. Ghauri · 2003
Julie Anne Lee
Business and Marketing Across Cultures
Julie Anne Lee · 2023
Björn Walliser

Interkulturelles Marketing
Björn Walliser · 2012
Saskia Faulk
AIDS and Business
Saskia Faulk · 2009
Saskia Faulk
AIDS and Business. Routledge Advances in Management and Business Studies, Volume 41
Saskia Faulk · 2009