Jean-Noel Kapferer
Jean-Noel Kapferer
4 books in the database
Books
The New Strategic Brand ManagementJean-Noel Kapferer
The New Strategic Brand Management
Jean-Noel Kapferer · 2008
Strategic Brand ManagementJean-Noel Kapferer
Strategic Brand Management
Jean-Noel Kapferer · 1997
RumorsJean-Noel Kapferer
Rumors
Jean-Noel Kapferer · 1990
RumeursJean-Noel Kapferer
Rumeurs
Jean-Noel Kapferer · 1987
Co-authored books and collections
Books that list Jean-Noel Kapferer among their authors but not as the lead author: co-written works, collections and compilations.
