Jochen Wirtz
Jochen Wirtz
20 books in the database
Books
Essentials of Services MarketingJochen Wirtz
Essentials of Services Marketing
Jochen Wirtz · 2021
Rules of the Service GameJochen Wirtz
Rules of the Service Game
Jochen Wirtz · 2020
Complaint Handling and Service RecoveryJochen Wirtz
Complaint Handling and Service Recovery
Jochen Wirtz · 2017
Service Pricing and Revenue ManagementJochen Wirtz
Service Pricing and Revenue Management
Jochen Wirtz · 2017
Service Marketing CommunicationsJochen Wirtz
Service Marketing Communications
Jochen Wirtz · 2017
Crafting the Service EnvironmentJochen Wirtz
Crafting the Service Environment
Jochen Wirtz · 2017
Designing Customer Service ProcessesJochen Wirtz
Designing Customer Service Processes
Jochen Wirtz · 2017
Improving Service Quality and ProductivityJochen Wirtz
Improving Service Quality and Productivity
Jochen Wirtz · 2017
Managing People for Service AdvantageJochen Wirtz
Managing People for Service Advantage
Jochen Wirtz · 2017
Positioning Services in Competitive MarketsJochen Wirtz
Positioning Services in Competitive Markets
Jochen Wirtz · 2017
Understanding Service ConsumersJochen Wirtz
Understanding Service Consumers
Jochen Wirtz · 2017
Winning in service marketsJochen Wirtz
Winning in service markets
Jochen Wirtz · 2017
Managing Relationships and Building LoyaltyJochen Wirtz
Managing Relationships and Building Loyalty
Jochen Wirtz · 2017
Balancing Demand and CapacityJochen Wirtz
Balancing Demand and Capacity
Jochen Wirtz · 2017
Pricing Services and Revenue ManagementJochen Wirtz
Pricing Services and Revenue Management
Jochen Wirtz · 2017
Developing Service Products and BrandsJochen Wirtz
Developing Service Products and Brands
Jochen Wirtz · 2017
Designing Service ProcessesJochen Wirtz
Designing Service Processes
Jochen Wirtz · 2017
Building a World-Class Service OrganisationJochen Wirtz
Building a World-Class Service Organisation
Jochen Wirtz · 2017
Perspectives from AsiaJochen Wirtz
Perspectives from Asia
Jochen Wirtz · 2009
Special Issue from the 4th ServSIG Services Research ConferenceJochen Wirtz
Special Issue from the 4th ServSIG Services Research Conference
Jochen Wirtz · 2006
Co-authored books and collections
Books that list Jochen Wirtz among their authors but not as the lead author: co-written works, collections and compilations.
Intelligent AutomationPascal Bornet
Intelligent Automation
Pascal Bornet · 2020
Flying high in a competitive industryLoizos Heracleous
Flying high in a competitive industry
Loizos Heracleous · 2005
Services Marketing in AsiaChristopher Lovelock
Services Marketing in Asia
Christopher Lovelock · 2001
Services marketingChristopher H. Lovelock
Services marketing
Christopher H. Lovelock · 1983
Human-Agent Orchestratorpascal bornet
Human-Agent Orchestrator
pascal bornet · 2026
Understanding the Role of Business AnalyticsHardeep Chahal
Understanding the Role of Business Analytics
Hardeep Chahal · 2018
Services Marketing, Global EditionChristopher Lovelock
Services Marketing, Global Edition
Christopher Lovelock · 2015
Revenue ManagementSheryl E. Kimes
Revenue Management
Sheryl E. Kimes · 2015
Automatisation IntelligenteIan Barkin
Automatisation Intelligente
Ian Barkin · 2020