Larry Percy
6 books in the database
Books
Larry Percy

Strategic advertising management
Larry Percy · 2012
Larry Percy

Strategic Integrated Marketing Communications
Larry Percy · 2007
Larry Percy

Strategic advertising management
Larry Percy · 2001
Larry Percy

Marketing Research That Pays Off
Larry Percy · 1997
Larry Percy

Advertising strategy
Larry Percy · 1980
Larry Percy
Strategic Integrated Marketing Communications 2e
Larry Percy · 2014
Co-authored books and collections
Books that list Larry Percy among their authors but not as the lead author: co-written works, collections and compilations.

