Michael Saren
4 books in the database
Books
Co-authored books and collections
Books that list Michael Saren among their authors but not as the lead author: co-written works, collections and compilations.
Pauline Maclaran

Marketing theory
Pauline Maclaran · 2007
Evert Gummesson
Improving the Evaluation of Scholarly Work
Evert Gummesson · 2022
Barbara Stern
SAGE Handbook of Marketing Theory
Barbara Stern · 2013
Douglas Brownlie
Rethinking Marketing
Douglas Brownlie · 1998
David Ford

Technology strategy for business
David Ford · 1996

