Nigel F. Piercy

Management Implications of New Information Technology

Market-Led Strategic Change

Management Information Systems

Stories of Strategies and Markets

Tales from the Marketplace

Strategic Customer Management

Total integrated marketing

Online Course Pack : Marketing Strategy and Competitive Positioning/Principles of Marketing Generic OCC Access Code Card/Marketing in Practice Case Studues DVD

Total Integrated Marketing

Online Course Pack : Marketing Strategy and Competitive Positioning with Onekey Blackboard Access Card

Total Integrated Marketing