Patrick de Pelsmacker

Patrick de Pelsmacker

1 books in the database

Books

Advertising in New Formats and MediaPatrick de Pelsmacker

Advertising in New Formats and Media

Patrick de Pelsmacker · 2016

Co-authored books and collections

Books that list Patrick de Pelsmacker among their authors but not as the lead author: co-written works, collections and compilations.

Reader in Marketing CommunicationsPhilip Kitchen

Reader in Marketing Communications

Philip Kitchen · 2020

Primer for Integrated Marketing CommunicationsPhilip Kitchen

Primer for Integrated Marketing Communications

Philip Kitchen · 2004