Paul W. Farris

Paul W. Farris

4 books in the database

Books

Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On LearningPaul W. Farris

Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

Paul W. Farris · 2014

Profit Impact of Marketing Strategy ProjectPaul W. Farris

Profit Impact of Marketing Strategy Project

Paul W. Farris · 2009

Accounting for the Market Share-Roi Relationship (Report No 89-118)Paul W. Farris

Accounting for the Market Share-Roi Relationship (Report No 89-118)

Paul W. Farris · 1989

Determinants of Advertising IntensityPaul W. Farris

Determinants of Advertising Intensity

Paul W. Farris · 1977

Co-authored books and collections

Books that list Paul W. Farris among their authors but not as the lead author: co-written works, collections and compilations.

Marketing MetricsPaul W Farris

Marketing Metrics

Paul W Farris · 2006

Decisions in marketingLawrence J. Ring

Decisions in marketing

Lawrence J. Ring · 1989

Marketing AnalyticsRajkumar Venkatesan

Marketing Analytics

Rajkumar Venkatesan · 2021

Getting Multi-Channel Distribution RightKusum L. Ailawadi

Getting Multi-Channel Distribution Right

Kusum L. Ailawadi · 2020

Marketing Research (Collection)Monique Reece

Marketing Research (Collection)

Monique Reece · 2011