Richard P. Bagozzi
4 books in the database
Books
Richard P. Bagozzi
Recall, recognition, and the measurement of memory for print advertisements
Richard P. Bagozzi · 2018
Richard P. Bagozzi
Marketing-Management
Richard P. Bagozzi · 2018
Richard P. Bagozzi
Advances in Communication and Marketing Research
Richard P. Bagozzi · 1983
Richard P. Bagozzi
Sales Management
Richard P. Bagozzi · 1979
Co-authored books and collections
Books that list Richard P. Bagozzi among their authors but not as the lead author: co-written works, collections and compilations.
