Roger A. Strang

Roger A. Strang

3 books in the database

Books

Promotion Planning ProcessRoger A. Strang

Promotion Planning Process

Roger A. Strang · 1980

The economic impact of cents-off couponsRoger A. Strang

The economic impact of cents-off coupons

Roger A. Strang · 1980

The Relationship Between Advertising and Promotion in Brand Strategy (Monograph, Report No 75-119)Roger A. Strang

The Relationship Between Advertising and Promotion in Brand Strategy (Monograph, Report No 75-119)

Roger A. Strang · 1975

Co-authored books and collections

Books that list Roger A. Strang among their authors but not as the lead author: co-written works, collections and compilations.

Exploring the New MarketingRobert M. Fulmer

Exploring the New Marketing

Robert M. Fulmer