William O. Bearden

William O. Bearden

1 books in the database

Books

Handbook of marketing scalesWilliam O. Bearden

Handbook of marketing scales

William O. Bearden · 1993

Co-authored books and collections

Books that list William O. Bearden among their authors but not as the lead author: co-written works, collections and compilations.

Scaling ProceduresRichard G. Netemeyer

Scaling Procedures

Richard G. Netemeyer · 2003