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A film marketing action plan for film induced tourism destinations

Noëlle O'Connor · 2010

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About the book

This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series.

Book details

Year
2010
Language
English
Publisher
Lambert Academic Publishing
Editions
1
Pages
297
ISBN
9783838320182

Data source: Wikidata

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