About faceDan Hill
About face
Dan Hill · 2010
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About the book
"[Book title] shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why."--Book jacket.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Kogan Page Limited
- Editions
- 1
- Pages
- 196
- ISBN
- 9780749457570
Data source: Wikidata
