Absolute valueItamar Simonson
Absolute value
Itamar Simonson · 2014
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About the book
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Book details
- Year
- 2014
- Language
- English
- Editions
- 3
- Pages
- 232
- ISBN
- 9780062215673
Data source: Wikidata
