Accidental BrandingDavid Vinjamuri
Accidental Branding
David Vinjamuri · 2008
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About the book
Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Wiley
- Editions
- 3
- Pages
- 224
- ISBN
- 9780470165065
Data source: Wikidata
