Account based marketing for dummies

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

Year

2016

Language

English

Series

--For dummies

Publisher

John Wiley & Sons, Inc.

Editions

4

Pages

354

ISBN

9781119224853

Data source: Wikidata