Advertising ageEsther Thorson
Advertising age
Esther Thorson · 2012
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
About the book
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]
Book details
- Year
- 2012
- Language
- English
- Publisher
- South-Western Cengage Learning
- Editions
- 1
- Pages
- 176
- ISBN
- 9781111528751
Data source: Wikidata
More by Esther Thorson
Political Socialization in a Media-Saturated WorldEsther Thorson
Political Socialization in a Media-Saturated World
Esther Thorson · 2016
Integrated CommunicationEsther Thorson
Integrated Communication
Esther Thorson · 2013
Advertising and the World Wide WebEsther Thorson
Advertising and the World Wide Web
Esther Thorson · 1999
Health communication in the new media landscapeEsther Thorson
Health communication in the new media landscape
Esther Thorson · 2008
Internet AdvertisingEsther Thorson
Internet Advertising
Esther Thorson · 2007
Internet advertisingEsther Thorson
Internet advertising
Esther Thorson · 2007
Advertising AgeEsther Thorson
Advertising Age
Esther Thorson · 1988
The Proceedings of the 1993 Conference of the American Academy of Advertising (Proceedings of the Conference of the American Academy of Advertising)Esther Thorson
The Proceedings of the 1993 Conference of the American Academy of Advertising (Proceedings of the Conference of the American Academy of Advertising)
Esther Thorson · 1993