Advertising and differentiated products

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.

Year

2001

Language

English

Series

Advances in applied microeconomics -- v. 10

Publisher

JAI

Editions

1

Pages

295

ISBN

9780080545936

Data source: Wikidata