Advertising and promotion

This book "Shows students how real oprganizations, such as the Las Vegas Convention and Visitors Authority, Nike, the San Diego Padres, and Apple, coordinate the various elements of the promotional mix with other marketing activities. Boxed features, such as ethical perspectives, diversity perspectives and global perspectives, bring attention to issues of importance within industry practice. Additional an-depth issues of integrated marketing communications are explored in IMC perspectives."--Back cover.

Year

2006

Language

English

Publisher

McGraw-Hill/Irwin

Editions

1

Pages

820

ISBN

9780073255965

Data source: Wikidata