Advertising and the mind of the consumer
Max Sutherland · 2000
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"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including advertising on the Internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why."--Provided by publisher.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Kogan Page, Limited
- Editions
- 13
- Pages
- 320
- ISBN
- 9780749429775
Data source: Wikidata
