Gillian Dyer
Advertising as communication
Gillian Dyer · 2008
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This book is meant to provide some basic ideas, concepts and material for the study of advertising. It draws on work from a number of fields but revolves around the core concept of communication. Much of the book is in the form of a survey of existing material, and the second half in particular deals with questions of method and how to study advertisements rather than with extended examples of anlysis.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Taylor & Francis Group
- Editions
- 9
- Pages
- 248
- ISBN
- 9781134972319
Data source: Wikidata
