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Advertising menswear

Paul Jobling · 2014

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About the book

In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.

Book details

Year
2014
Language
English
Series
Dress and fashion research
Publisher
Bloomsbury
Editions
4
Pages
254
ISBN
9781472533432

Data source: Wikidata

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