Advertising
Winston Fletcher · 2010
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media, and in society. From the history and structure of the advertising industry to controversial areas such as advertising aimed at children, he highlights the benefits of advertising, and what the future may hold for the industry.
Book details
- Year
- 2010
- Language
- English
- Series
- Very short introductions -- 234
- Publisher
- Oxford University Press
- Editions
- 1
- Pages
- 140
- ISBN
- 9780199568925
Data source: Wikidata
More by Winston Fletcher
