AdvertisingGeorge E. Belch
Advertising
George E. Belch · 2011
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About the book
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.
Book details
- Year
- 2011
- Language
- English
- Publisher
- McGraw-Hill Australia Pty Ltd
- Editions
- 1
- ISBN
- 9780070997981
Data source: Wikidata
