Advertising reach and frequencyColin McDonald

Advertising reach and frequency

Name: Advertising reach and frequency
ISBN: 9780844235066

Colin McDonald · 1995

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About the book

This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.