AirlinesStephen Holloway
Airlines
Stephen Holloway · 2001
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About the book
Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.
Book details
- Year
- 2001
- Language
- English
- Publisher
- Ashgate Publishing
- Editions
- 1
- Pages
- 436
- ISBN
- 9780754615583
Data source: Wikidata
