Jeffrey K. Johnson
American advertising in Poland
Jeffrey K. Johnson · 2009
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"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Book details
- Year
- 2009
- Language
- English
- Publisher
- McFarland & Company
- Editions
- 3
- Pages
- 193
- ISBN
- 9780786437979
Data source: Wikidata
