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American Sports in an Age of Consumption

Cory Hillman · 2016

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About the book

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--

Book details

Year
2016
Language
English
Publisher
McFarland & Company
Editions
3
Pages
204
ISBN
9780786498888

Data source: Wikidata