Shannon A. Bowen
An overview of the public relations function
Shannon A. Bowen · 2010
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
Book details
- Year
- 2010
- Language
- English
- Series
- Public relations collection
- Publisher
- Business Expert Press
- Editions
- 1
- Pages
- 186
- ISBN
- 9781606490990
Data source: Wikidata