Analyzing decision makingJordan J. Louviere
Analyzing decision making
Jordan J. Louviere · 1988
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About the book
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Book details
- Year
- 1988
- Editions
- 1
- ISBN
- 9781412983365
Data source: Wikidata
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