And Now a Few Words From Me

"Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.

First sentence: So, you know, I was reading Swann' Way, by Marcel Proust... just reading a little Proust one day...and while reading Proust, I happened upon a line that intrigued me.

Year

2003

Language

English

Publisher

McGraw-Hill

Editions

6

Pages

256

ISBN

9780071403160

Data source: Wikidata