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Assessing the marketing environment, 2008-2009

Diana Luck · 2008

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About the book

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Book details

Year
2008
Language
English
Publisher
Elsevier/Butterworth-Heinemann
Editions
1
Pages
375
ISBN
9780080943497

Data source: Wikidata

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