AudienceJeffrey K. Rohrs
Audience
Jeffrey K. Rohrs · 2014
Where to buy
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About the book
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Book details
- Year
- 2014
- Language
- English
- Publisher
- John Wiley & Sons
- Editions
- 6
- Pages
- 278
- ISBN
- 9781118732731
Data source: Wikidata