AuthenticityJames H. Gilmore
Authenticity
James H. Gilmore, James H. Gilmore, B. Joseph, II Pine · 2007
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About the book
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
Book details
- Year
- 2007
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 2
- Pages
- 299
- ISBN
- 9781591391456
Data source: Wikidata