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Ba pin pai zuo da

Yu Luo · 2007

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About the book

本书选取了餐饮,IT,汽车,零售等当前竞争最为激烈的行业内的家领先企业,回顾其品牌创建历史,提炼其品牌核心,再现其与竞争对手之间品牌竞争的实战对抗,从而总结出促使其从默默无闻到声名显赫的品牌营销关键策略.

Book details

Year
2007
Language
Chinese
Publisher
Ren min you dian chu ban she
Editions
1
Pages
270
ISBN
9787115168511

Data source: Wikidata

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