Yu Luo
Ba pin pai zuo da
Yu Luo · 2007
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本书选取了餐饮,IT,汽车,零售等当前竞争最为激烈的行业内的家领先企业,回顾其品牌创建历史,提炼其品牌核心,再现其与竞争对手之间品牌竞争的实战对抗,从而总结出促使其从默默无闻到声名显赫的品牌营销关键策略.
Book details
- Year
- 2007
- Language
- Chinese
- Publisher
- Ren min you dian chu ban she
- Editions
- 1
- Pages
- 270
- ISBN
- 9787115168511
Data source: Wikidata



