Behavioral pricingHooman Estelani
Behavioral pricing
Hooman Estelani, Sarah Maxwell · 2004
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About the book
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
Book details
- Year
- 2004
- Language
- English
- Series
- Journal of Product & Brand Management. No. 6 -- vol. 13
- Publisher
- Emerald Group Pub.
- Editions
- 1
- Pages
- 76
- ISBN
- 9781845440251
Data source: Wikidata