Behind the shutter
Salvatore Cincotta · 2012
Where to buy
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About the book
Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Amherst Media
- Editions
- 6
- Pages
- 158
- ISBN
- 9781608952649
Data source: Wikidata
