Elizabeth A. Minton
Belief Systems, Religion, and Behavioral Economics
Elizabeth A. Minton, Lynn R. Kahle · 2013
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Business Expert Press
- Editions
- 2
- Pages
- 200
- ISBN
- 9781606497043
Data source: Wikidata