Big business, big responsibilities

Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]

Year

2010

Language

English

Publisher

Palgrave Macmillan

Editions

1

Pages

184

ISBN

9780230243958

Data source: Wikidata