Jeanette Maw McMurtry
Big Business Marketing For Small Business Budgets
Jeanette Maw McMurtry · 2003
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"Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't"--Cover.
First sentence: Business that adhere to the old school of marketing, which involves pushing goods and services toward the masses and waiting for consumers to take them or leave them, are most often the same businesses that struggle to remain competitive.
Book details
- Year
- 2003
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 2
- Pages
- 256
- ISBN
- 9780071405973
Data source: Wikidata
