BlockbustersAnita Elberse
Blockbusters
Anita Elberse · 2013
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About the book
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Henry Holt and Company
- Editions
- 10
- Pages
- 307
- ISBN
- 9780805094336
Data source: Wikidata
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