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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne · 2015

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About the book

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

Book details

Year
2015
Language
English
Publisher
Harvard Business Review Press
Editions
1
Pages
320
ISBN
9781625274496

Data source: Wikidata

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