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Book-of-the-Month Club project

George Horace Gallup · 1977

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About the book

Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.

Book details

Year
1977
Language
English
Publisher
Microfilming Corp. of America
Editions
1
Pages
35
ISBN
9780667002395

Data source: Wikidata

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