George Horace Gallup
Book-of-the-Month Club project
George Horace Gallup · 1977
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Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
Book details
- Year
- 1977
- Language
- English
- Publisher
- Microfilming Corp. of America
- Editions
- 1
- Pages
- 35
- ISBN
- 9780667002395
Data source: Wikidata
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