Brand Assets
Tony Tollington · 2002
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
About the book
"A major problem with failing to classify brands as assets is that they are often sold at figures well below their market value. Moreover, stock markets are increasingly recognising the importance of brands to business success. This book asks why brands and intangible assets are not being disclosed by the accounting profession. It is split into three sections, dealing in turn with assets, brands, and the politics of brand assets."--BOOK JACKET.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Wiley
- Editions
- 2
- Pages
- 158
- ISBN
- 9780470844236
Data source: Wikidata