Ian P. Buckingham
Brand champions
Ian P. Buckingham · 2011
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"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
Book details
- Year
- 2011
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- ISBN
- 9780230220324
Data source: Wikidata